For many vegans and animal-lovers, it can be difficult to strike a balance between looking good and being good.
Although the beauty industry projects an image that most desire, from having flawless makeup, shiny hair and a beautiful fragrance, much of the industry is built on a less than beautiful platform. When you envision what goes on behind the scenes, most don't imagine whale intestines, crushed insects and beaver genitals being used in the mixture of creams, makeup and fragrances.
There is little wonder why so many are turning their back on the cosmetic industry and becoming huge followers of vegan cosmetic and beauty brands.
At LIV, we have an exciting vegan fragrance brand coming to our beauty section, with some of your favourite fragrances made completely vegan and animal-friendly.
Welcome to Eden
Eden was founded by a vegan family, based in Brighton.
Passionate about perfume, they can create vegan alternatives of some of the most popular and well-known fragrances within the industry. Crafted with respect to the planet and all beings, made with natural essential oils.
We are slightly obsessed with their shop in Brighton! Look at their amazing perfume walls for him & her, where customers can go in and refill their bottles.
Like their namesake, Eden calls upon nature's own ingredients to create a unique blend of scents, from Jasmine and Vanilla to Oud and Passionfruit.
With nature being rich in beautiful coloured and fragrant plants, there is no need to harm animals in the making of perfumes, Eden is attestment to that. Whether you're a fan of the earthy and woody scents or the fragrant oriental notes, Eden has all you need to enjoy the amazing scents of nature.
Meet Eden soon at LIV!